Ford unveils new Bronco as off-road, open-air Jeep rival for under $30,000 – CNBC

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Ford unveils new Bronco as off-road, open-air Jeep rival for under $30,000 – CNBC

Ford is squarely positioning the new Bronco SUV against the Jeep Wrangler, which dominates off-road vehicle sales and supports a profitable accessory business for Fiat Chrysler.
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