Instagram launches Reels, its attempt to keep you off TikTok – The Verge

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Instagram launches Reels, its attempt to keep you off TikTok – The Verge

Instagram’s highly anticipated Reels product launches today in more than 50 countries and is aiming to become one of TikTok’s biggest competitors. Instagram will have to convince people to spend less time on TikTok and more time on Instagram.
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