The ‘Sweat’ you drink: Inside the meteoric rise of Asia’s answer to Gatorade – CNN

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The ‘Sweat’ you drink: Inside the meteoric rise of Asia’s answer to Gatorade – CNN

Launched in 1980, Pocari Sweat is a force in the sports beverage market across Asia and the Middle East. But while the beverage turns 40 this year, it’s virtually unheard of in the West.
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